Zapier field reference

Pipeline On sends a structured lead payload to your Zapier Catch Hook. Fields can be mapped into your CRM or other destination app.

Common lead fields

The payload can include:

Lead ID
Site ID
Website domain
Visitor name, when available
Email address, when available
Phone number, when available
Street address, city, state, postal code, and country, when available
Viewed page URL
First seen and last seen timestamps
Lead source
Match confidence
Schema version

Phone numbers can be blank

Phone is optional. Some recovered leads include a phone number and some do not. Your Zap should still work when phone is blank.

Address fields can be partial

Some leads may have a full address. Others may only have city, state, postal code, or no address. Map required CRM fields carefully so missing optional fields do not break the Zap.

Use schema version

Pipeline On includes a webhook schema version so integrations can stay stable as fields improve over time.

Recommended CRM mapping

At minimum, map:

Name
Email
Phone
Address fields
Source as Pipeline On
Viewed page URL or notes

If your CRM supports notes, add the page visited and timestamp so the team knows why the lead is relevant.