Do you need a cookie banner for Pipeline On?
Do you need a cookie banner for Pipeline On?
Whether you need a cookie banner depends on your visitor locations, your existing consent setup, and how your business uses website tracking.
This article is general setup guidance, not legal advice. Ask your legal advisor or privacy vendor to confirm the right setup for your business.
Short answer
If your site already uses a cookie banner or consent manager, add Pipeline On to that same setup.
Most customers should treat Pipeline On as a marketing, analytics, attribution, or lead identification tool. If your banner blocks non-essential tracking until consent, Pipeline On should follow that same rule.
UK and EU visitors
For UK and EU traffic, cookie and similar tracking rules are usually stricter. The UK ICO says websites must tell people about cookies and similar technologies, explain what they do and why, and get consent unless an exemption applies.
Pipeline On is not a strictly necessary checkout, login, or security cookie. If your business targets or receives UK or EU visitors, ask your privacy advisor how your consent banner should handle the tag.
US visitors
The US does not have one single cookie-banner rule for every website. Requirements can depend on state privacy laws, business size, data use, opt-out rights, and whether data is used for targeted advertising or shared with service providers.
California businesses may need extra privacy notices and opt-out paths depending on their legal obligations.
How to configure a consent manager
If you use a consent manager such as Cookiebot, OneTrust, Termly, Usercentrics, CookieYes, or a similar tool, add Pipeline On to the category that matches your policy.
Common categories are:
- Analytics
- Marketing
- Advertising
- Lead identification
- Personalization
Use the category your privacy policy and consent banner already use for similar tracking tools.
What happens if consent blocks Pipeline On
If Pipeline On is blocked until consent, visitors who reject or ignore the banner may not be matched. That can reduce recovered lead volume.
That is expected behavior when your consent setup blocks marketing or analytics tools.
What to send your web team
Send this instruction:
Add the Pipeline On tag to our consent manager in the same category as analytics, marketing, attribution, or lead identification tools. If that category is disabled by the visitor, the Pipeline On tag should not fire.
Official resources
- UK ICO cookie and similar technology guidance: https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/cookies-and-similar-technologies/
- California Privacy Protection Agency regulations: https://cppa.ca.gov/regulations/
- FTC privacy and security guidance: https://www.ftc.gov/business-guidance/privacy-security