Understanding hot lead score

Understanding hot lead score

Hot lead scoring helps your team decide which recovered homeowners to work first.

It is a prioritization signal, not a guarantee that the homeowner is ready to book.

What can make a lead hotter

Signals may include:

• High-intent page visited.
• Repeat visits.
• Time on site.
• Service-area fit.
• Replacement, quote, emergency, or financing pageviews.
• Available contact details.
• Recent activity.

What can make a lead colder

Signals may be lower when:

• The visit was only to a blog post.
• The visitor is outside service area.
• Contact details are incomplete.
• The page path is low intent.
• The visitor appears to be an employee, vendor, or competitor.

How to use the score

Use the score to decide:

• Call now.
• Send to CSR queue.
• Send email.
• Send postcard.
• Route to manual review.
• Archive or suppress.

Do not rely only on score

Always check the page visited and service-area fit before calling.

A lower-score lead can still turn into booked work if the page context is strong.