Postcard follow-up for recovered homeowners
Postcard follow-up for recovered homeowners
Postcards can be useful when a recovered homeowner has a mailing address but no phone number.
They are slower than calls but can work well for replacement, roofing, HVAC, plumbing, and other high-value jobs.
When to use postcards
Use postcards when:
- Address is available.
- Phone is missing.
- Email is missing or low priority.
- The page visited shows strong intent.
- The job type has high value.
- The homeowner is inside your service area.
What to include
Keep the postcard simple:
- Company name.
- Local service offer.
- Phone number.
- Website.
- Service area.
- Reason to act now.
Do not mention detailed website tracking.
Example copy
"Need help with AC repair or replacement? Blue Sky Heating serves homeowners in {{city}}. Call {{phone}} or visit {{website}} to schedule."
What to avoid
Avoid:
- "We saw you on our website."
- "You were browsing our financing page."
- Overly personal wording.
- Sensitive household assumptions.
Track results
Use a call tracking number, offer code, or CRM campaign field if you want to measure postcard performance.